We were engaged by luxury French brand Paul & Joe to create a store within a shopping mall. The design had to reflect key brand positioning such as Paul & Joe’s French heritage and love of quirkiness in bespoke detailing. However, it was also important that the store have it’s own personality and individual charm, plus it was necessary to do so in a local context with the local shopper top-of-mind. This was the third store we had design for Paul & Joe.
IDEAS Awards 2013 - Shortlisted
Photographer: Dieu Tan